Florian Klaass helps brands, organizations, teams, and leaders focus on their core strengths. With a deep understanding of systemic dynamics, he guides organizations and leaders in developing sustainable solutions and transforming complex topics into clear, goal-oriented formats.

As an experienced leader with over two decades of expertise in brand strategy, he understands the (often conflicting) priorities, pressures, dynamics, and political processes within the business environment. During his 15-year tenure at Red Bull, Florian played a key role in building the brand and served as a senior member of the global marketing board. He significantly contributed to the brand's global success and excellence in consumer marketing. In his leadership role, he set industry benchmarks, fostered careers, and inspired talent across all five continents.

In addition to his work as an executive and team coach, he serves as a member of the Advisory Board and Chair of the European CMO Council at The Conference Board, a global think tank and business insight organization.

At SPARKK, Florian Klaass works as a certified systemic business coach, experienced workshop facilitator and team developer.